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By   Erick Rheam ,  10/21/2014 9:22:33 AM
The book is simple yet powerful. A perfect blend of simplicity and power to give you what you need to get the job done!

Key Accounts Field Manual

Written with the busy utility professional in mind, the Key Accounts Field Manual-A Guide for Public Power Professionals will give you the skills you need to build valuable relationships with the largest stakeholders in your community. With its easy-to-use format, the manual provides quick, actionable tips on these topics:

Gaining Buy-in

·         Why is a key accounts program right for my community?

·         What does a successful program look like?

·         How do I get the right people on board and start the process?

·         What if my utility had a key accounts program and it was going nowhere?          

Establishing Your Program

·         Lay the foundation

·         Define success

·         The four phases of program development                                                                     

 Implementing and Maintaining

·         The power of the first impression with the three-tiered kickoff                             

·         The onsite meeting                                                                                                       

·         The power of the follow up                                                                               

·         The annual key accounts meeting                                                                                  

·         Selecting programs and services to offer                                                          

The Key Accounts Field Manual-A Guide for Public Power Professionals features sample communication pieces, checklists, and program options, which you will receive via e-mail so that you can customize them for your needs.

APPA member:

1– 5 copies:                   $50 each
6 – 50 copies:                $45 each
51 – 100 copies:             $40 each
101+ copies:                  $35 each


1– 5 copies:                    $100 each
6 – 50 copies:                $90 each
51 – 100 copies:            $80 each
101+ copies:                 $70 each


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