This publication is also available in digital format.
APPA’s Key Accounts Training Bundle contains all the resources you need to be a successful key accounts representative. The bundle includes:
1. One copy of APPA’s Key Accounts Field Manual: A Guide for Public Power Professionals
2. Six APPA Academy key accounts recorded webinars – The Art of Key Account Program Development and Enhancement; The Art of Influence and Key Account Program Goal Setting; The Art of Managing Your Largest and Most Influential Key Accounts; The Art of Managing Time, Resources and Your Sanity; The Art of Influence and Translating it into Support for Key Accounts; The Art of Relationship Building and Creating Value for Key Accounts
3. BONUS- Recorded webinar on properly using a customer relationship management (CRM) tool
4. BONUS- A key accounts onsite meeting checklist
5. BONUS- A key accounts annual meeting checklist
Item 1 will be mailed to you; you will receive an email with instructions on downloading items 2-5.
APPA Member - $450
Nonmember - $900
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