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Bottom Line Branding: The Public Power Story

Series Description
This is the first in a series of five webinars focused on helping public power utilities understand and communicate the benefits of public power, and improving the effectiveness of the utility’s communications to strengthen their position in the community.


Webinar Description
Only one in five public power utility customers knows that they are served by a community-owned, not-for-profit utility and what that means — according to a national survey conducted by APPA. If you don’t act now to close this knowledge gap, it may be tough to stand up to new competitors in the marketplace — including the likes of Google, Tesla, and other giants. It’s time to build your brand and tell your story. Learn what unique value you offer your community. And learn how telling your story — to customers, city council and governing board members, legislators, media and other key audiences — can help you survive and thrive in the face of immense change.


Topics include:

  • Defining your brand and value
  • Quantifying the benefits of your public power utility
  • Uderstanding your audiences to deliver messages that resonate
  • Integrating your value message into your existing communication touch-points



  • Edith Bullard, Senior Vice President, Marketing & PR, PCI Communications, Alexandria, Va.
  • Meena Dayak, Vice President, Integrated Media & Communications, American Public Power Association, Arlington, Va.
  • Chris Gent, Vice President, Corporate Communications, Kissimmee Utility Authority, Fla.


    Registration Information

  • Individual webinars: $99 for APPA members; $199 for nonmembers
  • The 5-part series: $399 for APPA members; $799 for nonmembers



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