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Marketing & Communications on a Shoestring

Series Description
This is the fourth in a series of five webinars focused on helping public power utilities understand and communicate the benefits of public power, and improving the effectiveness of the utility’s communications to strengthen their position in the community.
Webinar Description
Everyone at your utility is busy keeping the lights on. Who has the time, money, or skills for marketing? You’d be surprised at what you can do very little to no staff and resources! Learn how small utilities like yours, with limited resources, have found creative ways to reach customers with key messages. Discover how digital and social technologies have opened up new possibilities. See how you can leverage customer connections to help you promote your utility’s programs, raise your profile, and establish your role as a trusted energy advisor to your customers.
Topics include:

  • The benefits of marketing
  • Using digital and earned media to get your message out
  • Doing more with less — working around budget and staff constraints


  • Mike Bacich, Asst. General Manager of Customer Relations and Marketing, City of Riverside Public Utilities, Calif.
  • John Egan, President, Egan Energy Communications, Inc.
  • Heather Raymond, Customer Communications Manager, City of Riverside Public Utilities, Calif.

Registration Information

  • Individual webinars: $99 for APPA members; $199 for nonmembers
  • The 5-part series: $399 for APPA members; $799 for nonmembers


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