This publication is also available in digital format .

Written with the busy utility professional in mind, the Advanced Key Accounts Field Manual-A Guide for Next-Level Service provides tips and tools you need to fix, upgrade and enhance your existing key accounts program.

Intended to be used in concert with APPA’s Key Accounts Manual publication, this manual presents 7 distinct areas of key accounts management for you to identify and zone in on:

·         Program Assessment

·         Program Improvement: Sharpen the Saw

·         The Power of You

·         The Power of Relationships

·         Customizing the Key Accounts Program

·         Managing a Key Accounts Staff

·         Advanced Techniques

This is a must-read for:

·         CEO and General Managers

·         Key Accounts Staff and Managers

The Advanced Key Accounts Field Manual - A Guide for Next-Level Service features an appendix with several sample materials including a program health assessment, customer action plan, key accounts survey questions, and a program budget.

Prices:

1– 5 copies:                   $90 each
6 – 50 copies:                $80 each
51 – 100 copies:             $70 each
101+ copies:                  $60 each

Nonmember:

1– 5 copies:                    $180 each
6 – 50 copies:                $160 each
51 – 100 copies:            $140 each
101+ copies:                 $120 each